“1930s ‘Fitz’ Promotional Items.”

February 5, 2015 | Categories: news


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These two items are typical promotional give-aways of the Great Depression era.
The beanie cap, cheaply manufactured from an ultra-thin (practically see-thru) contrasting red and white canvas, is reminiscent of both the old-fashioned prep school skullcap and the Jewish yarmulke. It features a silkscreened image of the proud, fat ‘Fitz Man’ on all three white sections. This style of headgear is normally associated with children, but numerous period photographs, newsreels, and movies bear out that they were frequently donned by adults as well. Usually laborers, mechanics, or pump jockeys. This one appears to have survived the past seventy five years still-unused.
The two-staple oaktag notebook, often known as a ‘timebook’ by railroaders, is dated to 1939 and features the Fitz Man on both the front and back covers. He’s quite fat for the Depression-era, and perhaps this was meant to represent prosperity. Or perhaps the artist just liked to draw fat men. Most of the notebook’s interior is left blank for the recipient’s personal use, with the exception of a couple calendars. Whomever owned this notebook had very poor penmanship, and apparently was not much of a writer anyway. The only notes present are on the the first couple pages and include the passages “can’t sleep again” and “coke, cornflakes”. We certainly hope the original owner was eventually able to get some rest, tho we cannot help but wonder if it wasn’t the sugary cornflakes and cola that was keeping him awake in the first place.

Additional Images

vintage stock product image